Live Help Chat- Improve the Lead Generation Rate by Installing the Custom Chat Windows.
In the age of digital marketing, it is necessary that every company and business organization adopts the advanced ways to communicate with the target audience. To create brand awareness and promote the products and services online, having a virtual presence has become a necessity. A small-scale company can build a brand name for itself by instantly connecting with the target audience and convincing them to try their products and services. But before doing that the first thing a company needs to do is identify its target audience. For that, the company should gather the essential data that can help the marketing team classify the customers on the basis of the following factors-
Various advantages of offering the services of live chat to the online customers-
By integrating the feature of live help chat on a business website, the company can easily reach out to the target audience in real-time. The feature of live chat allows online visitors to ask a question regarding the type of services that a particular brand offers to them. This feature reduces the waiting time period and allows the customers to make a well-informed decision.
Now the company can leave the tedious task of handling multiple customers at once on the live chat agents. The agents are trained and undergo months of training where they are taught how to handle the new customers with patience and create a friendly environment. It also helps the brand to get the exposure that further helps it to compete in the market.
According to a survey done by emarketer.com, more than 63% of the customers come back to the same website that offers the feature of live chat.How does the live chat tool simplify the process of online shopping?
The live chat is a special online tool that helps to increase the customer engagement rate and provide an instant solution to the customer.
For instance- An online visitor who happens to come across a commercial website selling smartphones can consult the live chat agents. The agent will provide a list of the top-selling smartphones depending on the price range set by the customer and the required features.
With the help of the live chat, the company can easily integrate the custom chat windows. Adding the logo to the live chat widget makes the website look more reliable and authentic. The live chat software sends a quick notification to the live chat agents every time a customer is online. The feature of proactive chat allows the agent to initiate a conversation with the online visitor. The live chat agent can also share the relevant links, images, videos, and screenshots to guide the customer.
There are many online websites that offer the services of live chat at an affordable price. One such site is DeskMoz where the user can sign up for the free trial version and enjoy the live chat benefits. The site also provides verified leads that help the client get unique customers.
Another survey done by the American online consumer states that 63% out of 68% of the online customer prefers the use of live chat. This data shows how important it is to offer unique services such as live chat.
Purpose of integrating the live chat services on the website-
The live chat tool can either be used by a potential customer who can be turned into a valuable customer or the existing customer who is well aware of the type of services offered by the brand. The customized dashboard and chat windows make the job of a live chat agent simple. The agent stores the essential customer information and sends it to the marketing and sales department of the client.
The live chat agent can even track and monitor the online activities of the customers. The customer can access the feature of live chat through various mediums such as Android, iOS, as well as Windows.
The feature of live chat helps the agent provide technical help to the customer. The customer can make a buying decision by comparing two or more products online.In case a customer wants to know the status of their order or want to cancel the order, he or she can contact the live chat agent who will help them track their order through the customer ID or order number.
A customer’s perspective helps the company become more efficient and offer better services. Thus, live chat benefits the company by increasing the average order value and reducing the overall cost of operation.
The live chat comes with a number of customized features such as a personalized greeting message, customized CSS files. The live chat also offers end to end data encryption that protects the data that is transferred between the sender and receiver. All the customer data collected by the website cannot be shared or sold by the third party in any way or form.
The agent stores the information in the form of an online ticket which contains customer’s personal information. Along with it, the agent can also store important chats, e-mails, and other transcripts. The agent can keep a track of the number of visitors he or she attended. The average response time helps the company determine the total number of online visitors the website gets in a day. This way the company can increase its conversion rate and reduce the bounce rate.
The live chat tool also allows the live chat agents to communicate with the customers all across the world. A customer sitting in the U.S can interact with the live chat agent sitting in U.K. The agent can interact with the customer despite the language barrier as the chat software translates the chat into the native language of the customer. All an agent needs to do is log-in to their accounts and select the option of customizable translations. The software allows the agent to choose the language they want the text to be translated in.